Live Personalization For Brand Activations
Built for Experiential Marketing, Product Launches & EventsCreate memorable guest experiences through live calligraphy, engraving, hot foiling, and hand painting. From product launches to VIP events, Letters & Feathers partners with brands and agencies to transform products into personalized keepsakes.
Featured Activations
OLAPLEX x The Hollywood Reporter Private Dinner
Client: OLAPLEX
Service: Live Hand Engraving
Personalized: Branded OLAPLEX combs
Guest Count: 50+
Team: 1 Event Artist + 1 Event Assistant
Guests received personalized OLAPLEX combs engraved live throughout the evening. The interactive experience added a personal touch to the gifting experience while creating an opportunity for guests to engage directly with the brand, who was sponsoring the event. See the event in action → @lettersandfeathers
Venue: Soho House Holloway | West Hollywood
Client: Coca-Cola (Agency)
Service: Live Calligraphy & Painting
Personalized: Coca-Cola Glass Bottles
Guest Count: 200+ across 4-day activation
Team: 2 Event Artist + 1 Event Assistant
Guests visiting the Coca-Cola Hospitality Lounge received custom painted & hand lettered bottles, personalized live on-site to create an interactive experience and memorable keepsake from The World Cup. Across the 4-day activation, my team and I offered a curated selection of designs inspired by the countries playing each day, incorporating elements of their national flags. See the event in action → @lettersandfeathers
FIFA World Cup x Coca-Cola Brand Activation
Venue: Conrad Los Angeles | Downtown LA
GRAMMYs x Johnnie Walker Gifting Activation & Live Painting
Client: Johnnie Walker (Agency)
Service: Engraving & On-Site Painting
Personalized: Liquor Bottles
Guest Count: 20
Created a bespoke bottle personalization experience for guests attending the GRAMMYs. I worked closely with the brand to develop a curated menu of painted motifs for guests to choose from, w/ bottles pre-engraved ahead of the event and hand-painted on-site. The result was a highly personalized gifting experience tailored specifically to the brand and occasion.
Venue: London West Hollywood | Los Angeles
Beautyblender x Loftjet Private Brand Dinner
Client: Beautyblender (Agency)
Service: Calligraphy & Hot Foiling
Personalized: Cosmetic Bags
Guest Count: 40
Beautyblender and Loftjet brought together celebrity makeup artists for an intimate dinner celebrating their new collaboration. I worked closely with the client to develop the personalization experience, pre-foiling each cosmetic bag with the brand logo and adding custom calligraphy to each guest's item on-site as requested. I also provided hand-lettered place cards for the dinner for an extra special touch.
Venue: Living Room at W Hollywood | West Hollywood
Client: GUESS
Service: On-Site Fragrance Engraving
Personalized: Fragrance Bottles
Guest Count: 40
GUESS invited guests into a private, fully branded suite for Sabrina Carpenter’s LA concert, featuring multiple interactive experiences designed for guests to explore, create content, and engage with the brand. I was brought in for live engraving on GUESS fragrances, giving guests a personalized keepsake to take home. Guests were creating content throughout the experience and organically amplifying the brand.
Venue: Crypto Arena | Downtown LASabrina Carpenter x GUESS Brand Activation
CÎROC Athletic Club x YPO Fest Brand Activation
Client: CÎROC (Agency)
Service: On-Site Engraving & Foiling
Personalized: Flasks & Luggage Tags
Guest Count: 300+
With just 5 days' notice, I helped CÎROC source 300 items for personalization and assembled a 2-artist team to execute a full-day activation. Guests received hand-engraved flasks & hot-foiled luggage tags featuring the brand’s logo, which was also foiled by hand. The activation was part of CÎROC’s fully branded YPO Fest hospitality space, creating an interactive personalization experience within the larger guest experience. See the event in action → @lettersandfeathers
Venue: BLT Studios | HollywoodLet's create an experience your guests will remember.
Whether you're planning a brand activation, product launch, gifting experience, or corporate event, I can help you create a personalized experience that feels thoughtful, interactive, and distinctly yours. From live engraving and calligraphy to hand painting and hot foiling, I create interactive event personalization experiences designed to engage guests and leave a lasting impression.
Explore:
Live Engraving | Live Hot Foiling | Live Calligraphy | Live Painting
What I Bring to Every Activation
Collaborative Partnership
When I’m brought onto an activation, I see myself as an extension of the event team, not simply another vendor. I take ownership of the personalization experience from start to finish and care about the success of the activation as much as the planner does.
I come prepared with the tools, supplies, systems, and experience needed to keep the activation running smoothly. I coordinate closely with event teams on guest flow, timing, personalization collection, and logistics, always looking for ways to make the experience more efficient and seamless.
Seamless On-Site Execution
I handle the personalization experience from setup through guest interaction, allowing event teams to stay focused on the larger activation. I’m resourceful, proactive, and comfortable solving problems as they arise. I arrive prepared with everything needed to run the personalization experience smoothly, from tools and supplies to guest forms and table signage.
My systems are designed to minimize questions, delays, and additional work for the event team. My goal is to integrate seamlessly with your team so I’m not another vendor to manage, but a reliable partner who makes the activation easier.
Scalable Experiences
From intimate VIP events to multi-day, high-volume activations, I can recommend the right artist-to-guest ratio based on your timeline, guest count, and personalization needs. When additional support is needed, I can bring in experienced artists and assistants to scale the experience without sacrificing quality.
Having led dozens of team-based activations, I know how to build a personalization team that keeps up with the pace of the event while maintaining a consistent guest experience.
Nationwide Availability
Based in Los Angeles, I’m available for activations throughout Southern California, including Orange County, San Diego, Santa Barbara, Temecula, and beyond. I also travel nationwide and can support multi-city campaigns and activations requiring artists in multiple locations simultaneously.
For larger or geographically dispersed events, I can coordinate with a network of trusted artists across the country, helping brands and agencies execute a consistent personalization experience across multiple markets while keeping logistics and travel costs in mind.